• Dutch start-up The Movement wins Aware™ trademark oppostion against giant Amazon in Austria
    • Dutch start-up The Movement complete €1M pre-seed round, aim to reduce the impact of the textile industry
    • Tailorlux and Aware™ announce strategic collaboration
    Dutch start-up The Movement wins Aware™ trademark oppostion against giant Amazon in Austria
    AWARE

    Dutch start-up The Movement wins Aware™ trademark oppostion against giant Amazon in Austria

    Austrian trademark No. 313822 of Amazon Aware is partially upheld and the registration of this trademark is cancelled for the classes 18, 20, 24 and 25 to avoid confusion.
    Dutch start-up The Movement complete €1M pre-seed round, aim to reduce the impact of the textile industry
    News

    Dutch start-up The Movement complete €1M pre-seed round, aim to reduce the impact of the textile industry

    The Movement, the company behind the sustainable solutions Polylana® Fiber and Aware™ claim validation technology, today announced they have successfully raised €1.0 million in pre-seed funding. The funding will allow The Movement to grow its team, invest in technology a...
    Tailorlux and Aware™ announce strategic collaboration
    AWARE

    Tailorlux and Aware™ announce strategic collaboration

    Tailorlux GmbH and Aware™ are pleased to announce they have entered into a global strategic collaboration, combining Tailorlux' patented tracer technology for textiles with Aware's next-gen sustainability claim validation technology.
    Dutch start-up The Movement wins Aware™ trademark oppostion against giant Amazon in Austria
    Dutch start-up The Movement complete €1M pre-seed round, aim to reduce the impact of the textile industry
    Tailorlux and Aware™ announce strategic collaboration
    AWARE
    Dutch start-up The Movement wins Aware™ trademark oppostion against giant Amazon in Austria

    Austrian trademark No. 313822 of Amazon Aware is partially upheld and the registration of this trademark is cancelled for the classes 18, 20, 24 and 25 to avoid confusion.

    by Marina Benassi

    25 March 2022

    News
    Dutch start-up The Movement complete €1M pre-seed round, aim to reduce the impact of the textile industry

    The Movement, the company behind the sustainable solutions Polylana® Fiber and Aware™ claim validation technology, today announced they have successfully raised €1.0 million in pre-seed funding. The funding will allow The Movement to grow its team, invest in technology a...

    by Feico van der Veen

    4 March 2022

    AWARE
    Tailorlux and Aware™ announce strategic collaboration

    Tailorlux GmbH and Aware™ are pleased to announce they have entered into a global strategic collaboration, combining Tailorlux' patented tracer technology for textiles with Aware's next-gen sustainability claim validation technology.

    by Koen Warmerdam

    2 February 2022

    AWARE
    Ferre Yarns launches partnership with Aware™ to promote true traceability.

    AMSTERDAM | BANYERES – Ferre and Aware™ announced an exclusive partnership to accelerate fully traceable recycled cotton yarn. By using Aware™ traceability technology, Ferre Yarns can now be detectable in final products. This to proof the true origin of Ferre recycled co...

    by Koen Warmerdam

    3 November 2021

    AWARE
    Calik Denim introduces waterless denim dyeing technology with Aware™ traceability

    Calik Denim and The Movement are excited to introduce the latest in fully traceable water-free indigo dyeing technology – DYEPRO® x Aware™. Combining the advanced new eco-consious dyeing technology of DYEPRO® with the true traceability technology of Aware™, this newest d...

    by Koen Warmerdam

    2 September 2021

    AWARE
    The true story of a recycled denim: Artistic Fabric Mills partners up with Aware™ for 100% traceability.

    With a growing demand from consumers for trustworthy sustainable products, traceability is becoming key, and many textile manufactures are adapting. Artistic Fabric Mills, the premium denim mill based in Pakistan, is doing just that by partnering up with Aware™ to make t...

    by Koen Warmerdam

    5 July 2021

    POLYLANA
    Near shoring has started: Polylana®️ fiber expands network to Europe.

    Textile production is coming back to Europe. Besides shorter leadtimes and flexibility, this new trend reduces CO2 emmissions due to less movement of goods. Polylana® yarn is now also available as 'made in Europe' and started with the two first nominated spinners Alpes F...

    by Tatiana Ponce Carmona

    2 June 2021

    AWARE
    To transparency and beyond.

    EU legislation could become a major threat for textile brands. But a new disruptive technology can help...

    by Koen Warmerdam

    4 May 2021

    POLYLANA
    Polylana® Fiber developed eco-efficient fiber for faux fur.

    Introduced and exposed for the first time during the Yarn Expo Shangai in March 2021.   

    by Tatiana Ponce Carmona

    26 March 2021

    AWARE
    AWARE™ becomes 'Denim Deal's traceability partner.

    The Movement, a cleantech company from The Netherlands, today announced a new partnership with Dutch-based multi-stakeholder initiative ‘Denim Deal’, by offering its traceability technology Aware™.

    2 March 2021

    Press Kit

    Aware™

    Polylana®

    The Movement

    www.the-movement.com

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