• Dutch start-up The Movement wins Aware™ trademark oppostion against giant Amazon in Austria
  • Dutch start-up The Movement complete €1M pre-seed round, aim to reduce the impact of the textile industry
  • Tailorlux and Aware™ announce strategic collaboration
Dutch start-up The Movement wins Aware™ trademark oppostion against giant Amazon in Austria
Dutch start-up The Movement complete €1M pre-seed round, aim to reduce the impact of the textile industry
Tailorlux and Aware™ announce strategic collaboration
Dutch start-up The Movement wins Aware™ trademark oppostion against giant Amazon in Austria

Austrian trademark No. 313822 of Amazon Aware is partially upheld and the registration of this trademark is cancelled for the classes 18, 20, 24 and 25 to avoid confusion.
Dutch start-up The Movement complete €1M pre-seed round, aim to reduce the impact of the textile industry

The Movement, the company behind the sustainable solutions Polylana® Fiber and Aware™ claim validation technology, today announced they have successfully raised €1.0 million in pre-seed funding. The funding will allow The Movement to grow its team, invest in technology a...
Tailorlux and Aware™ announce strategic collaboration

Tailorlux GmbH and Aware™ are pleased to announce they have entered into a global strategic collaboration, combining Tailorlux' patented tracer technology for textiles with Aware's next-gen sustainability claim validation technology.
Ferre Yarns launches partnership with Aware™ to promote true traceability.

AMSTERDAM | BANYERES – Ferre and Aware™ announced an exclusive partnership to accelerate fully traceable recycled cotton yarn. By using Aware™ traceability technology, Ferre Yarns can now be detectable in final products. This to proof the true origin of Ferre recycled co...
Calik Denim introduces waterless denim dyeing technology with Aware™ traceability

Calik Denim and The Movement are excited to introduce the latest in fully traceable water-free indigo dyeing technology – DYEPRO® x Aware™. Combining the advanced new eco-consious dyeing technology of DYEPRO® with the true traceability technology of Aware™, this newest d...
The true story of a recycled denim: Artistic Fabric Mills partners up with Aware™ for 100% traceability.

With a growing demand from consumers for trustworthy sustainable products, traceability is becoming key, and many textile manufactures are adapting. Artistic Fabric Mills, the premium denim mill based in Pakistan, is doing just that by partnering up with Aware™ to make t...
Near shoring has started: Polylana®️ fiber expands network to Europe.

Textile production is coming back to Europe. Besides shorter leadtimes and flexibility, this new trend reduces CO2 emmissions due to less movement of goods. Polylana® yarn is now also available as 'made in Europe' and started with the two first nominated spinners Alpes F...
To transparency and beyond.

EU legislation could become a major threat for textile brands. But a new disruptive technology can help...
Polylana® Fiber developed eco-efficient fiber for faux fur.

Introduced and exposed for the first time during the Yarn Expo Shangai in March 2021.   
AWARE™ becomes 'Denim Deal's traceability partner.

The Movement, a cleantech company from The Netherlands, today announced a new partnership with Dutch-based multi-stakeholder initiative ‘Denim Deal’, by offering its traceability technology Aware™.
Press Kit

The Movement

www.the-movement.com