USHA YARNS and AWARE™ Partner to Offer 100% Traceable Recycled Cotton Yarn from India.  
    USHA YARNS and AWARE™ Partner to Offer 100% Traceable Recycled Cotton Yarn from India.  
    AWARE

    Amsterdam, September 2020

    USHA YARNS and AWARE™ Partner to Offer 100% Traceable Recycled Cotton Yarn from India.  

    30 August 2020

    Usha Yarn Limited, the largest spinner of recycled cotton in India, have entered into a strategic partnership with The Movement, to become nominated spinners of the AWARE™ Integrity Solution in India.

    Thanks to this partnership, brands and retailers can now use recycled cotton yarn with detectable tracer fingerprint, for the production of their garments produced in India. No imports and not additional impact due to transportation and shipping.
    "As the global demand for sustainable textiles is growing, we needed a traceability solution to verify the claim of recycled content in  the  textile value chain", says Anurag Gupta, CEO Of Usha Yarns Ltd. He continues: "The advent of AWARE™ tracer technology offers a breakthrough value to our buyers (brands) by offering traceability and mapping material movement in  the supply chain. It also assures differentiation of our yarns from counterfeit yarns."
    "We are extremely privileged to announce that Usha Yarns became a nominated spinner of the AWARE™ Integrity Solution in India", says Feico van der Veen, Managing Director of The Movement. "To be able to partner with one of the leading recycled cotton spinning mills in the world, enables to textile industry to make a shift to high quality recycled cotton yarn, embedded with the AWARE™ tracer and blockchain technology and create a huge impact by saving more than 9,000 liters of water per kilo."
    AWARE™ Hangtag

    AWARE™ Hangtag

    AWARE™ combines tracer technology (fingerprint embedded in the recycled cotton yarn) and blockchain (mass balance) in one integrity solution. Not just a QR code on a product connecting with a database, but 100% transparency by disruptive technologies. A handheld scanning device can detect if the genuine certified recycled yarn has been used in a final product (by reading the tracer), and claims (impact data and mass balance) are validated by open-source blockchain. 

    "With our strategic cooperation with The Movement, we wish to embed Usha Yarns with AWARE™ tracer materials. We look forward to satisfy the need of responsible brands looking for reliability and transparency in their supply chain."

    Mr. Anurag Gupta, CEO Usha Yarns Limited

    Anurag Gupta

    Anurag Gupta

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    ABOUT USHA YARNS:
    Usha Yarns is known in India for its expertise in making high quality dyed knitting yarns made from pre-consumer waste recycled cotton with no environment footprints. The company was founded in 1995 for the manufacture of cotton yarn on rotor spinning machines. Today, Usha Yarns produces Recycled Yarns for Knitting, Recycled Yarns for Weaving, Recycled Melange Yarns, Recycled Wool Blended Yarns, Recycled Fancy Yarns etc. The main plant that Manufactures 100% Recycled Yarn Unit is situated at Dera Bassi in Punjab, India.

    ABOUT THE MOVEMENT:
    The Movement company is offering innovative sustainable fiber- and yarn solutions for the textile industry. Branded, trusted and always 100% traceable. We make sustainable alternatives available for the textile industry. We provide seamless supply chain integrations. We understand sustainability and how to implement. Our sustainable brands are: Polylana® Fiber and AWARE™. The Movement has offices in Amsterdam (The Netherlands) and Shanghai (China).

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