- Strong demand for sustainable alternatives of knitting fibers
- Production expanded with multiple nominated spinners
- Strong commitment to traceability and recyclability
Polylana® branded fibers offering eco-efficient alternatives for acrylic and wool, with the lowest environmental impact in the industry and 100% traceable – setting the industry wide benchmark in the sustainability of knitting fibers.
Growing consumer awareness
Cosumers are becoming more aware of the very real impacts of climate change and the social impact of clothing production on communities around the world, they’re seeking out a more sustainable way of life. Brands and retailers have strategies around responsible cotton, polyester and viscose, but having trouble to find better materials as alternatives to acrylic and wool.
The Movement addresses this market need for sustainable knitting fiber by developing Polylana® Fibers which sets a new industry standard in sustainability based on two pillars: the use of lower impact materials (significantly lower impact than acrylic and wool) and full supply chain transparency by identifying Polylana® fibers in the final product.
Polylana® Fibers: Significally lower impact than acrylic
Where sustainability is a strategy, impact results are the real goal. Eco-efficiency for us means executing an efficient business while at the same time protecting our environment. Polylana® Fibers uses 76% less energy, 85% less water and releases 92% less CO2 emission during production compared to acrylic fiber production.
Polylana® Fibers reduces energy emission during the dyeing process compared to 100% recycled polyester, since Polylana® fibers can be dyed at low temperatures. While 100% recycled polyester must be dyed at a high temperature.
Polylana® Fibers: 100% Traceable
With Polylana® Fibers, The Movement launches one of the most eco-efficient knitting fibers. Using the AWARE™ integrity solution enables us to identify Polylana® Fibers in the final product, long after the textile processing and conversion steps. Thus, retailers and brands are fully assured that they are indeed incorporating the eco-efficient, and not a generic market material.
“With this special identification technology for Polylana® Fibers, we are supporting the trend in the fashion industry towards greater transparency. "It is becoming increasingly important to know where final products have been made of, to be able to validate claims avoiding greenwashing,” Tatiana Ponce, Brand Development Manager, explains. "If Polylana® is on the outside, Polylana® is also in the inside."
Launch Polylana® Fibers
Polylana® Fibers are available as staple and top fiber in several specifications. Polylana® Fibers are launched in 2020 to several nominated spinners. These spinners are licensed to produce Polylana® yarn in any composition with Polylana® Fiber as required. Polylana® yarn is open to market and for unlimited distribution, application and use.
Marketing Support
Polylana® Fibers offer a marketing service package including hangtags. Final products containing Polylana® Fibers can be certified at our in-house certification centers in Europe and China.
ABOUT THE MOVEMENT:
The Movement company from the Netherlands, is offering innovative sustainable fiber- and yarn solutions for the textile industry. Branded, trusted and always 100% traceable. We make sustainable alternatives available for the textile industry. We provide seamless supply chain integrations. We understand sustainability and how to implement. Our sustainable brands are: Polylana® Fibers and AWARE™. The Movement has offices in Amsterdam (The Netherlands) and Shanghai (China).
