The Movement, the company behind the sustainable solutions Polylana® Fiber and Aware™ claim validation technology, today announced they have successfully raised €1.0 million in pre-seed funding. The funding will allow The Movement to grow its team, invest in technology and create more sustainable alternatives for the textile industry.
Risk of Greenwashing
Feico van der Veen, founder of The Movement
Aware™: Technology will replace certifications
Polylana®: A better alternative to acrylic fiber
The Movement was founded in The Netherlands in January 2020, with a vision to make sustainable alternatives available for the textile industry, combined with a seamless supply chain integration. At the start, The Movement was backed by angel investors and now with a pre-seed investment from a strategic partner. Polylana® and Aware™ have already the support of large influential brands and partners worldwide. The Movement is member of the Textile Exchange and the traceability partner for the Denim Deal, launched by the Dutch Government. The Movement has offices in Amsterdam and Shanghai.
Founder / Managing Director at The Movement